UC Legends: Differentiation, Listings & A Legacy of Expansion – Darali Mixon & Jim Mixon

Since 1925, United Country Real Estate has set itself apart through innovation, specialization and a commitment to serving clients with unmatched tools and unbelievable service. Few real estate professionals represent that legacy better than Darali Mixon, Managing Broker of UCRE | Mixon Realty & Auctions, and Jim Mixon, long-time broker, former UCRE home office executive and respected leader in southeastern Oklahoma. Together, their office and experiences highlight the United Country difference.

Read more about their experiences and learn how you could become a member of this remarkable team.

Stand Out in the Market

From her immense experience in the lifestyle real estate market, Darali has witnessed and mastered the industry even as it transformed. From the days when most communication was direct mail and in-office visits to today’s cutting-edge technology advancements.

“United Country is unique because it lets us easily differentiate ourselves,” she said. “It’s always been a niche market here, and it was easy to differentiate yourself from what other companies offer. Now you all have the platforms on the search engines and all specialty sites, but the fact is, we were different, always different.”

For Darali, the company’s marketing edge translates directly into client success. “I’ve got agents that have come from other agencies and are just very excited about some of the things that United Country offers that none of the other brands do. They don’t advertise properties and United Country really does market the property, not just the brand.

Lessons from the Kitchen Table

Jim Mixon’s career spans both executive and field work, giving him a unique and comprehensive perspective on what makes an agent successful. He credits his time working with the other UCRE executives at the home office in Kansas City with instilling lessons that created his foundation in marketing that remains true today.

“I learned this at the home office, and I never was smart enough to figure out [every]thing on my own, but I was smart enough to copy what somebody else figured out,” Jim said. “If I could get to the kitchen table, in front of people, with my catalogs and my photos and my buyers list and the ‘how am I different from other brands,’ I could win the listing.”

He contrasted United Country’s approach with what he called the “Three-P Plan” of traditional agents: “They put up signs, they put an ad in the paper, and they pray. That’s their program and it works, but I’ve got all of those and a whole lot more to add to it.”  

The Power of Listings

Ask Jim what carried United Country through the last century, and his answer is simple: listings.

“As Go Listings, So Go Sales,” he recalled. “Back in the day, there was no such thing as multi-list. I always tried to have 100 listings available that were my personal listings. And that was the benchmark I set for myself and my book. If I had that many listings, many of the people that came to my office, I had something to show them. I rarely ever sold any property that another agency had. I just sold my own stuff.”

That commitment to securing listings wasn’t just a personal standard, rather a United Country principle. As Jim put it, “It’s easy. It’s listing. It’s just as simple as it can be.”

Guidance for Growing Agents

For Darali, success in real estate is as much about preparation and presentation as it is about experience. She believes the strongest advantage any professional can bring to the table is clarity, showing sellers exactly what makes the United Country program different step-by-step.

“You can differentiate yourself within your market if you can get in front of sellers for the listing appointments,” Darali advised. “You can say this is what we can offer you at our fingertips, and we also have the services of the home office in Kansas City at our beck and call.”

By stressing confidence and immense capabilities in the listing appointment and leaning on United Country’s national resources, Darali passes on a clear message: agents who know their value and communicate it effectively will not only win more listings but also earn lasting trust.

Overcoming Challenges

Jim believes United Country has thrived for a century by expertly navigating shifting economies and changing markets, but most of all, centering the client.

“In the real estate business, you’re dealing with people’s lives,” he explained. “Their real estate typically is the most valuable thing they have, their farm or their house. And people get old, they have financial reverses, they die, they divorce. There’s always property for sale. It doesn’t matter what the economy does.

That steady truth has allowed United Country to endure and innovate through uncertain times.

A Lasting Legacy

Darali Mixon and Jim Mixon’s careers reflect what has always made United Country different: specialization, marketing mastery and unshakable focus on listings. From Darali’s modern perspective on platforms and client reach to Jim’s timeless wisdom and experience, their stories illustrate how a century-old company like United Country continues to lead.

Their message to the next generation of real estate professionals is clear as they move forward with differentiation, stewardship and trust in the power of the United Country program.

Darali Mixon - Managing Broker of United Country | Mixon Realty & Auctions

Darali K. Mixon grew up in Heavener, Oklahoma, on the family cattle and hay ranch. She obtained her real estate license in 1995, and began working for her mother and father-in-law, Jim and Lois Mixon, as a sales associate in the family business which has been established in Poteau since 1957. Darali specializes in selling country homes, residential homes, farms, hobby farms, ranches, commercial, cabins, off-grid cabins, hunting, recreational and lake area properties. She is licensed in Arkansas and serves Sebastian and Scott County, and Ft. Smith.

Darali has enjoyed serving southeastern Oklahoma in the real estate business over the past 30 years. Her experience is a valuable asset for clients looking to buy or sell in the Southeastern Oklahoma or Western Arkansas.

Jim Mixon - Agent of United Country | Mixon Realty & Auctions and Former United Country Home Office Area Vice President of Sales

Jim Mixon is a lifelong resident of LeFlore County. He is married to Lois and they reside on a farm located near Poteau. Jim is a graduate of Hardin-Simmons University of Abilene, Texas with a degree in business and economics. Jim Mixon is a licensed real estate broker in the states of Oklahoma and Arkansas. Jim is Oklahoma State Director for United Country Real Estate, member of the board of directors of The Community State Bank of Poteau, chairman of the Poteau Airport Committee, deacon and Sunday school teacher at the First Baptist Church of Poteau, past president of the LeFlore-Sequoyah County Board of Realtors, past president of the Poteau Lions Club and a member of the Airplane Owners and Pilots Association.